Let The Battle Begin!


A recent article in The Hollywood Reporter exposed the emerging Star Maps Battles. Yes, Dear Reader, it seems that there is no boundaries when it comes to corporate in-fighting. It has even extended into the arcane world of where stars live.

Once a cottage industry where under employed actors or Hollywood wannabes would set up shop on some street corner selling maps to stars homes as a way to supplement their income. Tourists would buy them and get a cheap thrill by seeing where a “name” seen in lights actually went to bed at night, ate his breakfast and had a post morning coffee bowel movement. And if the heavens aligned, perhaps a glitterati glimpse would end up as a story to be told over and over back in the home town.

Over the years, these guides to popular culture have gotten more sophisticated. There are talking CD/cassette tours. There are ‘famous crime scenes’. There are updated maps for the latest reality star or face du jour. Prices range from $6 for a map to $44 for a bus tour. It has become a multimillion dollar business.

Now the new wrinkle is an iPhone app. For just 99¢, a potential voyeur can buy the app with directions, GPS finders and helpful trivia to enhance the experience.

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THR reports that in the old days, that would be last year for the uninformed, many of the star maps people would fight for customers, literally. They would yell at each other. Yell at customers going with someone else. It is, was, a tough business.  The new app, which will undoubtedly, have imitators may quiet the screaming, but it won’t change one very important fact. The information is changing daily and much of it is wrong.

So if you’re planning on going to La-La Land and getting all sight seeing, be warned, many of those “star maps” are either plain wrong or the information has changed. Maybe a better use of time would be not to see the stars’ homes, but rather get some of these purveyors of voyeurism to fight over you.  Different companies fighting their competition for your dollar. It’ll be pure capitalism. Sadly, it looks like those old time paper map entrepreneurs may go the way of mom and pop stores everywhere. Done in by technology.

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